MoMo in Vietnam: How Number Screening Changed the Marketing Game

In a company's WhatsApp customer list, "zombie accounts" often act as a "hidden waste"—empty numbers, deactivated numbers, and long-term silent invalid accounts are mixed in, not only causing marketing messages to sink without a trace, but also wasting a lot of time and resources.

The cloud-based control system can filter accounts by profile picture, nickname, gender, and age, enabling multi-dimensional, precise targeting of potential customers and addressing the inefficiencies of traditional social media campaigns.It supports unified management of accounts across multiple platforms, combining activation and activity filtering to enable efficient batch management of Telegram, WhatsApp, Facebook, and LinkedIn accounts.

The cloud-based control platform automatically detects inactive and anomalous accounts, integrating multiple metrics such as age, gender, and activity level to ensure data purity and more targeted campaigns.The system supports batch export of screening results, making it easy to manage accounts across multiple platforms, quickly executing marketing plans, and achieving efficient campaign implementation.Through active, online, and duration filtering, operations teams can monitor account activity patterns in real time and optimize social media advertising strategies. The cloud control system combines interaction screening with age and gender screening, ensuring each promotion accurately reaches potential customers and improving marketing conversion rates.

The system supports generating mobile phone numbers for regions like India, Japan, and Mexico, and combined with social media account activity analysis, enables targeted marketing in global markets.The cloud control platform offers customized filtering capabilities, allowing users to be precisely identified by age, gender, interaction frequency, and online time, making social media operations more efficient.

The system automatically removes unused and anomalous accounts, combining detailed and automated filtering to ensure more accurate promotional data.

Clean, time-saving and labor-saving operation.Quickly distinguish between invalid phone numbers, suspended phone numbers, and legitimate registered accounts, directly eliminating 100% of invalid resources and reducing cost waste by more than 50%.

Identify "risky accounts" that have been banned by WhatsApp, have received numerous reports, or have abnormal device activity, to prevent your marketing accounts from being implicated due to association with these risky accounts.It can accurately identify virtual numbers such as Google Voice and TextNow, as well as temporary registration numbers from India and Southeast Asia. The user activity rate of these numbers is less than 5%, and filtering them can significantly improve the quality of ad delivery.

ITG Global Screening, a global WhatsApp screening platform, has customized exclusive screening rules for key markets that businesses are focusing on developing by 2025, including the United States, India, Southeast Asia, and Europe.Based on the rules of different countries, the system automatically completes the country code and verifies the number length (e.g., 10 digits + country code for the United States, 10 digits + country code for India) to avoid omissions in the filtering process due to formatting errors.

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